| Consumer Reports Reviews TV Advertised Drugs
(CBS4) BOSTON The pharmaceutical industry spends billions of dollars a year advertising drugs directly to people like you, but as you're about to see, you need to beware. Consumer Reports says the most highly promoted drugs aren't necessarily your best choice.TV Commercial: You'd have to have been in a deep sleep to.Have you missed commercials with the Lunesta butterfly?TV Commerical: "Lunesta helps you fall asleep quickly."Lunesta is the most heavily advertised prescription drug, but plenty of others get air time, like the acid reflux drug Nexium.TV Commercial: "Want to just feel better? I am better."And the asthma medication AdvairTV Commercial: "Advair is the one controller that treats the two main causes of asthma symptoms."Those ad campaigns are reaching their target audience, says Dr.
Courier News Online - SUPER BOWL XLI: TV Review: Lots of quantity, no
Phew! CBS got through the halftime show without a wardrobe malfunction. The Artist Formerly Known as a Munchkin of Wardrobe Dysfunction began by singing Lets Go Crazy, but he didnt.
Prince, who became a Jehovahs Witness in the mid-1990s, no longer wears yellow, butt-baring pants as he did at the 1991 MTV Video Music Awards (prompting Howard Sterns send-up at the 92 VMAs). The closest thing to a fashion statement Sunday night was an odd kerchief on his head. So the NFL had no repeat of the 2004 Janet Jackson/Justin Timberlake show, which happened the last time CBS broadcast the game.
The 48-year-old Prince, who rose to stardom in the 80s with his distinctive fusion of R&B, funk, soul and rock, once looked androgynous and produced songs that (lest we forget) drove Tipper Gore nuts (and made her a fat target for anti-censorship types like Frank Zappa).
Local hospital's new machine reducing cancer risk
A relatively new medical procedure that involves using radio frequencies to help prevent esophageal cancer was showcased by a El Camino Hospital doctor during this week's board meeting. The presentation was the first in a series that will give the El Camino board examples of the high caliber of medicine practiced by the Mountain View hospital's physicians, said Ann Fyfe, vice president of business development. The esophagus is the muscular tube in the chest that carries food and saliva from the mouth to the stomach. If acid from the stomach repeatedly reaches the esophagus, the lining is replaced by a type of tissue similar to that normally found in the intestine, according to the National Institute of Health. "By eliminating that tissue, by burning it away, we significantly reduce the risk of cancer," said Dr.
Officials take stress, rewards
Don Cerimeli deals with the stress and the pressure to perform during his day job as a director of purchasing at U-Haul's Technical Center in Tempe. On game nights, that pressure mounts for Cerimeli, 41, a Chandler resident and Arizona Interscholastic Association football and basketball official with 16 years of experience. "Basketball is one of the hardest sports in the world to officiate," said Cerimeli, who has worked state high school championship games in football and basketball. "You do the best that you can, but there are so many calls that are so split second that can change the perspective of a game. No matter what you do, at least half the fans are mad at you." .
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